Bromley - Vermont's Sun Mountain

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Press Releases

The latest news-worthy happenings at Bromley Mountain, winter and summer!


Media contact:
Jeff Blumenfeld/Jamie Gribbon
Blumenfeld and Assoc. PR
203 655 1600, c 203 326 1200
jeff@blumenfeldpr.com

 

FAIRBANK GROUP RESORTS IN NEW ENGLAND PLAN MORE LEARN TO SKI/RIDE PROGRAMS FOR 2014-15

Terrain Based Learning Returns to Bromley, Cranmore and Jiminy Peak; Two Resorts Partner with Rossignol and Elan to Save Sliding Public Cold Cash

HANCOCK, Mass. (July 22, 2014) - In 2011, three legendary New England ski and snowboard resorts joined forces under the direction of The Fairbank Group, based in Hancock, Mass. There's Jiminy Peak Mountain Resort in the Berkshires of Massachusetts, known for its signature wind turbine that powers 50 percent of the resort's electricity needs; Bromley, Vermont's Sun Mountain, in the Green Mountains of Vermont; and Cranmore Mountain Resort, overlooking Mount Washington in the White Mountains of New Hampshire.

Together, the three resorts have developed new ski and snowboard programs for the 2014-15 season, all designed to make the two winter sports easier and more fun to learn, while helping the sliding public save some cold cash.

The offers include Rossignol and Elan skis at Cranmore and Bromley respectively that beginners can keep after their lessons; free Terrain Based Learning instruction on special days; steep discounts on boots, poles and apparel; and more efficient snowmaking to keep the mountains in top shape.

Cranmore and Rossignol Join Forces - Terrain Based Learning, the successful learning method introduced to Cranmore's GET and Kidsrule lessons during the 2013-14 ski season, returns with Free TBL Days on Dec. 21, 2014, and Jan. 19 and Mar. 15, 2015. "With Terrain Based Learning, guests are having fun, feel more confident, and experience results faster than in traditional instruction. It's like giving beginners training wheels to help them feel more comfortable," says Karen Dolan, Cranmore Snowsports Director. The package is for first time skiers and snowboarders and includes complimentary rental equipment and helmet, lift ticket for the lower mountain, and an introductory ski or snowboard lesson.

In other Cranmore news, the rental shop will become a Rossignol Experience Center featuring state of the art Rossignol skis and snowboards with advanced rocker technology. A new focus on proper boot fitting will also improve the experience for first time skiers and snowboarders.

The resort will team up with Rossignol to introduce a new "GET Skis Package" for beginners. With 100 packages available on a first come - first served basis and priced at $299 (a $600 value), the package includes three GET (Guaranteed Easy Turns) ski lessons with Cranmore's award winning ski school, Rossignol rental equipment, and lift access during each lesson. At the end of the third lesson, the guest will receive a pair of mounted Rossignol Experience 74 skis to keep, and a discount on a pair of Rossignol ski boots at the Sporthoma Ski Shop located at the base of the resort. "Our goal is to make getting into the sport of skiing as easy as possible while at the same time providing our guests with a positive and more importantly, fun learning experience," said Cranmore President and General Manager Ben Wilcox. "We are giving the first time skier the tools they need to become a lifelong enthusiast of the sport."

Bromley Treats Skiers with Great Elan - This Southern Vermont resort will launch its Kidsrule "Super Duper Ski Package" with a special promotion featuring Elan skis. It involves six Kidsrule lessons for $599 (a savings of $223), including a pair of free Elan skis with bindings. Then upon completion of the sixth lesson, the beginner, now more like a novice or intermediate, will not only have a new pair of skis, but will also receive a free Bromley Season Pass. The package also includes substantial discounts on boots, poles and ski or snowboard apparel.

Bromley's Start Fun, Start Free program will offer free Terrain Based Learning on Dec. 21, 2014, and Jan. 19 and Mar. 15, 2015. Participants will receive a Learning Zone lift ticket, rental equipment for the day, and access to instruction in the Learning Zone from 10:30 a.m. until noon - all at no charge.

It wouldn't be much fun without snow, of course, and Bromley has that, well, covered for 2014-15. The resort is trading inefficient ground-based snowmaking guns with new, high efficiency tower guns - 74 in all. They use specially developed nozzles to give moisture the right amount of "hang-time" necessary for making good quality snow. These improvements will make Bromley home of one of the state's most efficient snowmaking systems, according to Efficiency Vermont, which provides technical assistance, rebates, and other financial incentives to help Vermont households and businesses reduce their energy costs.

Start Fun, Start Free at Jiminy - In a recent survey, for every 4,000 first time students who learned to ski or ride at Jiminy Peak, an average of only 35 needed to retake a lesson. That was before Terrain Based Learning. Now with TBL, the fun of learning to ski or ride has only just begun. For its second season, Jiminy is offering free Start Fun, Start Free Terrain Based Learning lessons on Dec. 21, 2014, and Jan. 19 and Mar. 15, 2015. Participants will receive rental ski or snowboard equipment for the day, access to instruction, and a mountain lift ticket valid for the easier Magic Carpet, Cricket and Novice chairs.

Also new are some technical improvements to the Kinderhook Pump Station which will make snowmaking much more efficient. In addition to increased capacity the pump facilitates monitoring and data collection which allows for further energy efficiency.

For more information please visit: Bromley.com, Jiminypeak.com or Cranmore.com.

About The Fairbank Group - The Fairbank Group, LLC, based at Jiminy Peak and co-owned by the father-son team of Brian Fairbank and Tyler Fairbank, manages and oversees a group of businesses that include the ski resorts Jiminy Peak Mountain Resort, Cranmore Mountain Resort and Bromley Mountain as well as EOS Ventures, Bullwheel Productions and other endeavors. Over the past six years, the number of enterprises under Fairbank management or ownership has seen significant growth. This new organization streamlines the business model and provides for continued growth and expansion opportunities. For more information: Fairbankgrp.com

 


 

Media contact:
Jeff Blumenfeld/Jamie Gribbon
Blumenfeld and Assoc. PR
203 655 1600, c 203 326 1200
jeff@blumenfeldpr.com

THREE NEW ENGLAND RESORTS OPEN NEW SKI/SNOWBOARD LEARNING TERRAIN FOR FREE

Cranmore, Bromley, and Jiminy Peak Offer Free Lessons, Lifts, Rentals to First Timers on Sunday, Mar. 9, 2014

Bromley, VT - (February 10, 2014) – If ever there was a time to learn to ski or snowboard in the Northeast, that time is Sunday, March 9, 2014, when three New England resorts showcase for free their new Terrain Based Learning (TBL) programs to first time skiers and snowboarders. No small print. No hidden fees. Just register in advance, show up, get professionally fitted in free rental gear, and have access to instructors for 90 minutes at Jiminy Peak in Hancock, Mass., Bromley Resort in Peru, Vt., and Cranmore Resort in North Conway, N.H.
It’s a first for the TBL Program at these resorts, and a first in at least a decade that beginners are being invited to enjoy winter as guests of the resorts’ ski schools.

All three host resorts are part of the Fairbank Group based at Jiminy Peak which has made a major commitment to learning by rethinking the process of transforming beginners into skiers or snowboarders on fun, specially designed fear-free slopes.

“Terrain features such as rollers, half-pipes, and banks are carved into the surface to serve almost like training wheels to build confidence in sliding on snow, said Ben Wilcox, president and general manager of Cranmore Resort. “Once beginners learn the fundamentals, they progress to the rest of the mountain much faster.”
Adds Tyler Fairbank, president of Fairbank Group, “Through this unprecedented offer, we hope to capitalize on the buzz created by the Winter Games. What’s more, it will be a little warmer, a little sunnier than those days earlier this season when we were all under the spell of the polar vortex.

“We believe TBL is a better way to become skiers and snowboarders and hope to expose more beginners to this most intuitive and enjoyable way to learn,” Fairbank says.

First time skiers and snowboarders, ages six and up, must register in advance at their preferred resort, then upon arrival will receive complimentary equipment rental, a rental helmet, and a beginners’ lift ticket valid all day after the 10:30 a.m. to 12 noon instruction ($89 value). They will also receive a discount on additional lessons, lift tickets, and rentals through the end of the 2013-14 winter season. The offer is limited to the first 150 beginners at each resort. Some other restrictions apply.

Terrain Based Learning instruction, now a permanent part of each resort’s learning programs, will continue to be available through the end of the 2013-14 ski season.

For more information online, visit: bromley.com, jiminypeak.com or Cranmore.com.
Or call: Bromley (802 824 5522 x 301), Cranmore (603 356 5544 x 333), or Jiminy Peak (413 738 5500 x 3680).

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Editor’s note: Non-skiing/snowboarding media, or media with guests who are beginners, can register for the Mar. 9 Free TBL Day through Jeff Blumenfeld, Blumenfeld and Assoc. PR, 203 655 1600, jeff@blumenfeldpr.com.


 

**For Immediate Release**

TELEMARK FESTIVAL AND USTSA NATIONAL CHAMPIONSHIPS AT BROMLEY

Kåre Andersen’s Festival 2/23; National Championships 2/27, 2/28

BROMLEY MT. – Kåre Andersen’s 29th Annual Telemark Race & Festival, which will showcase the top free-heel skiers in the Northeast on Sunday, February 23, this year serves as a fitting warm-up to the United States Telemark Ski Association’s (USTSA) National Championships, at Bromley on Thursday and Friday, February 27th and 28th.

“This is really wonderful timing,” said Bill Cairns, Bromley President and avid telemark skier. “Kåre’s Festival, which is a great time by itself, offers a great cram-course on tele-skiing for competitors and spectators both, with races and clinics for all ages and abilities.  Anyone interested in coming up to watch or compete in the National Championships on the 27th and 28th couldn’t ask for a better primer.”

The USTSA National Championships is the premier telemark event in the country, bringing at least 36 Elite US men’s and women’s team members from all across America to the two-day competition. Combined, all classes, including the citizen’s class, will field between 50 and 80 racers. The overall winners will be crowned National Champions on Friday evening.

“We’re very excited to mount the 2014 USTSA National Championships at Bromley, a mountain long known for its commitment to our sport,” said Josh Lanzetta, President of the USTSA. “We’re proud to help recognize and promote the legacy of Bromley’s own Kåre Andersen and his lifelong devotion to the sport of telemark skiing.”

The public is invited to test their skills against the nation’s best at both Kåre’s Festival (visit bromley.com for schedule and packages) and the USTSA National Championships (discounted registration online at ustsa.org; full price registration on site on the day of event).

Bromley Mountain is located at 3984 Vermont Route 11, Peru, Vermont, six miles east of Manchester. For information on any and all things Bromley, visit bromley.com.


RED DOT COMMUNICATIONS
TELEPHONE: 802.297.9600
FAX: 802.297.3667
E-mail: mah@reddotcommunications.com
Date: 1.8.14

Contact: Debbie Peretz

**For Immediate Release**

Bromley’s “Moms Day Off” Breast Cancer Fundraiser, Friday, Feb. 7

BROMLEY MT. – On Friday, February 7, 2014 Bromley Mountain will be holding their 12th Annual “Mom’s Day Off” fundraiser - when Moms ski or ride for just $15 when they show the ticket seller a snapshot of their kid or kids. Once again, this year’s event will benefit the Southwestern Vermont Regional Cancer Center in Bennington, part of Southwestern Vermont Health Care (SVHC). The cancer center will receive the entire $15 donation of each “Mom.”

“Last year’s event raised $4935 from 329 moms in what was predicted to be blizzard conditions,” said Bill Cairns, Bromley’s President. “Schools were closed and a lot of moms had to bail out. Still, that brought our eleven year total to just shy of $54,000. I’d love to see 2014’s MDO bring in seven, eight thousand dollars. Or more! It’s doable, and wouldn’t it be a great thing if it did?”

Dr. Orion Howard, Dartmouth-Hitchcock Putnam Medical Oncologist and medical director of the SVHC Cancer Center, had this to say about Moms Day Off: "Receiving donations like this helps us continue to provide top-quality care to our patients. It is wonderful to have so much support from the communities we serve."

Leslie Keefe, SVHC VP of Corporate Development says, “We are fortunate to have such a wonderful partner in Bromley Mountain Resort. It’s a win-win event for moms to have fun and support health care at the same time.”

During the day, participants will be able to meet some of the physicians and staff of the cancer center, whether on the slopes or in the lodge.

Bromley Mountain is located at 3984 Vermont Route 11, Peru, Vermont, six miles east of Manchester. For information on any and all things Bromley, visit bromley.com.

###

About Southwestern Vermont Regional Cancer Center:
Southwestern Vermont Regional Cancer Center is part of Southwestern Vermont Health Care (SVHC), an integrated health system providing care for patients in Bennington and Windham Counties in Vermont, Rensselaer and Washington Counties in New York, and Berkshire County in Massachusetts. SVHC includes Southwestern Vermont Medical Center, the VNA & Hospice of SVHC, the Centers for Living & Rehabilitation, and the SVMC Northshire and Deerfield Valley Campuses. To learn more about the Southwestern Vermont Regional Cancer Center, visit svhealthcare.org/services/cancer-center/.


 

Media contact:
Jeff Blumenfeld/Jamie Gribbon
Blumenfeld and Assoc. PR
203 655 1600, c 203 326 1200
jeff@blumenfeldpr.com

NEW SKI/RIDING TEACHING METHOD

LAUNCHED AT THREE NEW ENGLAND RESORTS

Terrain Based Learning Takes the Fear Factor Out of Skiing/Riding


HANCOCK, Mass. (Jan. 16, 2014) – The family of an ABC-TV host, a pediatric physical therapist from Larchmont, N.Y., a writer from Ski magazine, and three network affiliate TV news crews all converged on three New England ski resorts to help celebrate the launch of a new teaching technique designed to take the fear out of learning to ski or snowboard.
On Jan. 11-12, 2014, Jiminy Peak Mountain Resort, Cranmore Mountain Resort, and Bromley Mountain Resort officially kicked off Terrain Based Learning (TBL) during a simultaneous grand opening on their beginner slopes.
Terrain features such as mini half pipes, banked turns, berms and rollers, designed by Snow Operating, LLC, a snowsports instruction consulting company based in Vail, Colo., are shaped into the snow to create a controlled learning environment for beginning skiers and riders that builds confidence and encourages fun and success.
“Our three resorts, working in tandem, are committed to introducing more beginning skiers and snowboarders to winter sports,” said Jiminy Peak president Tyler Fairbank.
“TBL uses features carved into the snow so that first timers can learn control, turning and stopping in an intuitive way without a lot of thought. It makes learning to ski or ride a lot easier than in the past.”
At Jiminy Peak, Lauren Azuolay, 44, a pediatric physical therapist from Larchmont, N.Y., and her children Danielle, 14, Naomi, 8, and Gabriella, 6, credit TBL with helping them gain basic skiing skills after just 90 minutes.
“I was afraid to learn because I thought beginners had to go straight down the mountain. I had no idea there were so many ways to control your speed by going side-to-side and shifting weight.
“This experience was a turning point for me,” she says.
Said Richard Wiese, host of the Emmy-winning ABC-TV adventure show “Born to Explore,” “For our two first timers, twin boys aged 3-3/4, TBL stacked the deck in our favor. It’s a very curated experience.
“The instructors introduced different elements in a predictable, supervised manner. The diverse terrain features made it more interesting for our kids who wouldn’t have appreciated a bigger slope.”
Adds first timer White Plains, N.Y., school psychologist Liz Kronk, 42, who traveled with her husband and three children to Bromley, “I actually was nervous when we started. But it was really fun. It was way more fun than I thought it would be.”
At Cranmore, the Baryiames family from Greenland, N.H., enrolled for beginner lessons. “It just seems like a genius way to learn. Our five-year-old Alexa is so little and it’s great to see how quickly she picked it up. It used to take seasons to learn, not just one lesson,” said George Baryiames, a software developer.
Terrain Based Learning instruction continues at each resort through the end of the 2013-14 ski season.
For more information, visit: bromley.com, jiminypeak.com or Cranmore.com.

# # #
1-16-14


 

Media contact:

Jeff Blumenfeld/Jamie Gribbon

Blumenfeld and Assoc. PR

203 655 1600, jeff@blumenfeldpr.com

 

THREE NEW ENGLAND SKI RESORTS LAUNCH REVOLUTIONARY NEW

TEACHING METHOD ON THE SAME DAY

Three Mountains, Three First Time Skier/Snowboarder Families, Three Terrain Based

Learning Parks Officially Open Saturday, Jan. 11 at Bromley, Cranmore and Jiminy Peak

First 100 to Register for KidsRule Mountain Camps Receive Free Helmet

 

HANCOCK, Mass. (Dec. 23, 2013) – The bunny slope just got a facelift. In what is believed to be a first for New England skiing, three resorts will each officially open a revolutionary new learn to ski and snowboard area, then prove its efficiency by teaching three families of first time skiers and riders on the same day.

Bromley Mountain in Peru, Vt., Cranmore Mountain Resort, North Conway, N.H., and Jiminy Peak Mountain Resort, Hancock, Mass., all managed by the Fairbank Group based at Jiminy, will officially launch Terrain Based Learning (TBL) on Jan. 11, 2014.

In celebration of this new teaching method, the first 100 children and young teens at each resort enrolled in the KidsRule Mountain Camps will receive a free helmet. KidsRule, open to ages up to 14, and GET (geared towards adults), are successful learning programs at the three resorts, and both programs will now use the Terrain Based Learning technique to further improve results.

One family that has never skied or snowboarded before has been selected at each resort to learn to ski or ride on specially designed rolling terrain that emphasizes fun. The official launch will occur simultaneously at each ski resort at 9 a.m. on Saturday, January 11, 2014.

This snowy playground is designed to be a controlled learning environment for beginning skiers and riders that builds confidence and encourages fun and success.  Instructors will guide the first-timers through the features that include camel humps, mini half pipes, banked turns, berms and spines.

“It’s all about having fun in a ‘fear-free’ zone,” says Sherrie Bradway, Jiminy SnowSports Director.  “When you challenge guests with specific tasks in the TBL features, learning to ski or snowboard can become intuitive for guests of all ages. Less fear definitely equals more fun.” 

Adds Ben Wilcox, president of Cranmore Mountain, “Gone are the days of teaching by trial and error.  We have developed a systematic approach at all three resorts that utilizes terrain- based learning features to improve outcomes for first-timers and increase the fun factor.”

Terrain Based Learning, which is also taught in Aspen/Snowmass, Sun Valley, and Whistler/Blackcomb, allows a guest to become a skier or snowboarder after their first day of sliding.

The technique was developed by Snow Operating, LLC, a snowsports instruction consulting company based in Vail, Colo.

The new teaching snowpark was constructed at all three resorts in December out of a combination of natural snow and weeks of intense snowmaking that created bases of up to four feet. Rates start at $79 (see resort websites) per day for instruction, equipment rental and lift tickets.

For more information please visit: bromley.com, jiminypeak.com or Cranmore.com.

 

# # #

 

Editor’s Note: Photo and video of the TBL instruction of first timers will be available upon request by late afternoon Jan. 11, 2014. Media are invited to cover the launch of the TBL program through prior arrangement with Jeff Blumenfeld, Blumenfeld and Assoc. PR, 203 655 1600, jeff@blumenfeldpr.com

12-23-13


 

 

FOR IMMEDIATE RELEASE
Bromley Mountain
December 10, 2013
Contact: Janessa Purney
802-824-5522
jpurney@bromley.com

Innkeepers Race Series 2014

Peru, VT - Bromley Mountain announces updates to the classic Innkeepers Race Series, increasing fun for all! Innkeepers is the name, but anyone can join; Bromley invites you - all local skiers and snowboarders who'd like to get out on the Mountain every Wednesday January to April - to get competitive with your neighbors and enjoy exclusive food and drink specials in the Wild Boar. Series runs Wednesdays, January 8 - March 5 (No race Feb. 19) with the end of season party (with awards) on March 12. Races take place on Lord's Prayer, but the rest of the mountain is yours for free-skiing all day on your Innkeeper's pass!

New for 2014: Your Innkeepers pass is valid every Wednesday (except 2/19) from January 8 through the end of the season in April. Just because the race series ends mid-March, you don't have to give up your Wednesdays on the hill. Aprés Innkeepers in the Wild Boar Tavern also boasts some great new exclusive Innkeepers specials, including an Innkeepers Mug Club and an $8 burger and beer special on Wednesdays. If the thrill of the race wasn't incentive enough, each week you show up and complete your run, you'll be entered in the season end raffle for some amazing prizes, including Field Box seats at a 2014 Red Sox game, a golf outing for 4 at the Brattleboro Golf Club, plus a new golf bag, gift certificates and gear from Potter Brothers Ski & Snowboard Shops, and more! This means the more days you get out there and race, the more chances you have to win!

If you sign up your team of four by December 20, 2013 the team rate is only $460; teams that sign up after December 20 pay $500. By taking advantage of the early rate, it's just $115 per person for 8 race days, a party, plus skiing or boarding on Wednesdays until season end! At the very minimum, that's less than $13 per day! Find out more at http://www.bromley.com/news/innkeepers/.



FOR IMMEDIATE RELEASE
Bromley Mountain
Contact: Janessa Purney
802-824-5522
jpurney@bromley.com
December 10, 2013

Bromley’s Gift to You: Start Fun. Start Free!

Manchester, VT – There's still time to sign up for Bromley Mountain's free Introduction to their Terrain Based Learning technique – learning to ski or snowboard using terrain features to their best advantage - on Saturday morning, December 21, from 10:30 a.m. to 12 noon; an All-Day Learning Zone Lift Ticket is included in this one-time deal. Equipment rentals will also be free for the morning. Skiers and riders must be at least 5-years-old, and participation is limited to the first 150 applicants. Reservations must be made by phone, by calling 802-824-5522, by 4 p.m. on Friday, December 20.

Our Ski and Snowboard School staff will be available all morning to help you learn to ski and ride using this new terrain based technique to its best advantage. Then stick around to practice in the Learning Zone, have a little lunch – all participants will get a discount on food and beverages – and check out all the cool vendors at Bromley’s Holiday Expo to load up on all kinds of freebies and money-saving coupons from Burton, Rossignol, Potter Brothers, Skull Candy, Vew Do, just to name a few.

Bromley is ranked one of the Top Family Mountains in the U.S. and, as a thank you to all the folks who’ve helped the mountain reach that rank, they’re giving them the gift of free Terrain Based Learning! Don’t forget: Reserve by 4 p.m. on Friday, December 20, and get started on a lifetime of fun - for free! - on Saturday morning. Call 802-824-5522 to reserve your space today.


 

Contact:  Janessa Purney
Telephone: 802/856/2219
e-mail:  jpurney@bromley.com
Date:  12/01/2013

**for immediate release**

Start Fun. Start Free.

Manchester, VT – Bromley Mountain is inviting the public to a free Introduction to Terrain Based Learning – learning to ski or snowboard with an eye on terrain features, essentially - on Saturday morning, December 21, from 10:30 a.m. to 12 noon; an All-Day Learning Zone Lift Ticket is included in this one-time deal. Equipment rentals will also be free for the morning. Skiers and riders must be at least 5-years-old, and participation is limited to the first 150 applicants. Reservations must be made by phone, by calling 802-824-5522, by 4 p.m. on Friday, December 20. 

Our Ski and Snowboard School staff will be available all morning to help you learn to ski and ride using this new terrain to its best advantage. Then stick around to practice in the Learning Zone, have a little lunch – all participants will get a discount on food and beverages – and check out Bromley’s Holiday Expo to load up on all kinds of freebies and money-saving coupons from Burton, Rossignol, Potter Brothers, Skull Candy, Vew Do, just to name a few.

Bromley is ranked one of the Top Family Mountains in the U.S. and, as a thank you to all the folks who’ve helped the mountain reach that rank, they’re giving them the gift of free Terrain Based Learning! Don’t forget: Reserve by 4 p.m. on Friday, December 20, and get started on a lifetime of fun for free on Saturday morning. Call 802-824-5522 to reserve your space today.

##


 

Contact:  Janessa Purney
Telephone: 802/856/2219
e-mail:  jpurney@bromley.com
Date:  11/14/2013


**For Immediate Release**

Bromley Mountain to open Saturday, November 16th for 2013/14 Winter Season!

BROMLEY MT. - With recent temps dipping into the twenties and teens, Bromley Mountain has turned its arsenal of snowguns on full blast since Monday.  The result of all of this hard work by the snowmaking team is that Bromley has announced that it will open for skiing and riding this Saturday, November 16th.  "It's the earliest opening that I can remember, and I've been here 33 years," says Bromley President Bill Cairns,  "It's a testament to a lot of hard work by our crew, and our continued investment in snowmaking upgrades.  This cold weather allows us to show off the power of our system, and proves that we'll open as soon as Mother Nature allows!"

Bromley plans to open Saturday, 9am-4pm with two runs stretching from summit to base.  "The snowmaking guys have done their part and now they'll hand it off to the grooming and lift teams to make sure everything is ready to go for Saturday morning," said Rick Goddard, Bromley's Mountain Manager.  The Sun Mountain Express high Speed Quad will be in operation, and there will be terrain for intermediate and advanced skiers and riders only.

Lift tickets will be priced at $49, all ages, all day, and there will be no half-day options.  The Sunday Afternoon Passport will be available on Sunday from 12:30-4pm for just $32.  All season passes (including midweek) will be valid for skiing and riding this weekend. 

The operating plan moving forward will include weekend-only operations through November 24th, with full-time operations (7 days/week) beginning on Friday, November 29th.  This is, of course, weather permitting.  For more information on Bromley's lift tickets, programs, conditions or weather please visit www.bromley.com.


 

Contact:  Janessa Purney
Marketing Manager
Bromley Mountain
jpurney@bromley.com

Date: 10/3/2013


Sister Resorts Team Up with Snow Operating, LLC

to Offer Terrain Based Ski and Snowboard Learning

Industry Results Show Terrain Based Learning Increases
Ski and Snowboard Retention by 200%

Bromley Mountain, in Peru, VT, Cranmore Mountain Resort, in North Conway, NH, and Jiminy Peak Mountain Resort, in Hancock, MA; have announced today that they will partner with Snow Operating, LLC, a snowsports instruction consulting company based in Vail, CO, this winter to initiate Terrain Based Learning practices at their respective resorts.  Terrain Based Learning is a new learn to ski and snowboard practice that incorporates entry level terrain park features with progressive teaching principles.   Results from this teaching approach have shown learn to ski and snowboard conversion rates grow from 15% to up to 45% at trial resorts.

“Cranmore is known for their legendary ski school programs, and the concept of Terrain Based Learning will only help bring us to the next level,” said Cranmore Snowsports Director, Karen Dolan.  “The process of Terrain Based Learning allows a first time guest to be a skier or snowboarder after their first day of sliding.  The fun factor of learning in customized elements is huge and fuels them to push themselves further.  Results have shown a day filled with fun, encouragement and entertainment, and they can’t wait to return.”

Terrain Based Learning introduces a first time skier or snowboarder to an unintimidating environment at the resort.  Features such as rollers, mini-pipes and banked turns allow a first time guest to explore various sensations of sliding on snow.  Terrain Based Learning lets the guest control their speed, gain balance and confidence, reduce falls, minimize fear and have fun while they learn.  “It’s all about having fun in a “fear-free” zone,” says Sherrie Bradway, Jiminy Snowsports Director.  “When you challenge guests with specific tasks in the TBL features, learning to ski or snowboard can become intuitive for guests of all ages!  Less fear definitely equals more fun!”

Terrain Based Learning was first tested at Mountain Creek Resort in New Jersey in 2012.  Joe Hession, President of Snow Operating, LLC, was acting General Manager during the launch of this program which resulted in a 200% increase in skier and snowboard retention.  After witnessing the program’s success, Hession took the successful program to the industry.  Hession’s teaching method has been implemented at prominent resorts such as Jay Peak, VT; Mountain Creek, NJ; Camelback, PA; Whistler/Blackcomb, Canada; and now at Cranmore, Bromley and Jiminy Peak.  “Terrain Based Learning allows first time skiers and riders to have a low impact day focused on fun and creating memories.  The teams at all three resorts are passionate about creating great memories for their resort guest; this makes them a great partner for Snow Operating,” says Hession.
Snow elements will be constructed at all three resorts in December, and signature, three-mountain programs like Kids Rule and GET (Guaranteed Easy Turns) will shift all instruction practices to Terrain Based Learning. 

“Terrain Based Learning is going to continue Bromley’s commitment to offering a top notch experience for the whole family,” said Bromley Snowsports Director, Burleigh Sunflower.  “The Kidsule and GET programs at Bromley have always been very successful at introducing skiing and snowboarding to beginners of all ages.  With the Introduction of Terrain Based Learning, all three resorts will be providing guests with a more fun, positive, and successful learning experience than ever before.”   Kids Rule offers full day instruction for children while GET offers a two hour lesson, rentals and all day mountain access for adults.  Ages and rates vary by resort, please see individual websites for details.

Jiminy Peak, Bromley and Cranmore offer a wide range of seasonal activities. For more information please visit, Jiminy Peak http://www.jiminypeak.com, Bromley Mountain visit, http://www.bromley.com and Cranmore Mountain, visit http://www.cranmore.com.


FOR IMMEDIATE RELEASE
Contact: Michael van Eyck – 802-856-2215
April 10, 2013

van Eyck and Fogel to lead re-structured Marketing Department for Jiminy Peak Mountain Resort and Bromley Mountain


HANCOCK, MA. - Tyler Fairbank, CEO of The Fairbank Group, which manages operations at Jiminy Peak Mountain Resort in the Berkshires, Bromley Mountain in southern Vermont and Cranmore Mountain in New Hampshire, has announced that Michael van Eyck has been named Director of Marketing and Sales for both Jiminy Peak and Bromley Mountain. van Eyck had previously been the Director of Marketing at Bromley; Katie Fogel, who had been the Assistant Director of Marketing at Jiminy, will now fill that position at both mountains.

The move comes after Jiminy Peak’s long-time Director of Sales & Marketing, Betsy Strickler, accepted a new position outside the company. “Betsy has done a great job for us and we wish her the best of luck in her new endeavor,” says Fairbank.

van Eyck has been with Bromley for nine years, first as Assistant Director of Marketing. He was named Director in 2011. “It’s an exciting challenge,” van Eyck said. “The mountains [Jiminy and Bromley] have some similarities, but also aspects that make them unique and it’s those traits that I am excited to develop and enhance. There’ll be a learning curve, absolutely, but I’ve got a great team for support and I’m excited to get started.”  He will split his time between the two mountains, although Bromley will remain his base of operations.

Katie Fogel has been with Jiminy for nine years beginning as Special Events Coordinator. She has served as Assistant Director of Marketing since 2010. She will be based out of Jiminy Peak but will spend some time at Bromley in her new role.  

“What Michael knows about Bromley, its families and its market, I know about Jiminy’s families and market. We’ll learn from each other, and I think we will make a great team,” said Fogel.

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About Jiminy Peak Mountain Resort
Jiminy Peak Mountain Resort is located in Hancock, Mass., in the heart of the Berkshires. It is the largest ski and snowboard resort in southern New England and home to Jiminy Mountain Adventure, which includes Mountain Adventure Park and the new Aerial Adventure Park. Jiminy Peak is also the first mountain resort in North America to generate its own energy using alternative wind power. Jiminy offers 102 one-bedroom suites for event attendees as well as two and three bedroom vacation homes and condominiums for larger groups, and specializes in meetings and conferences for as few as 10 and as many as 440 guests. The resort includes a variety of meeting spaces, activities for guests of all ages, and full-service catering.

About Bromley Mountain
Bromley Mountain, six miles east of Manchester, Vermont, boast 46 classic New England trails and glades on over 300 acres. Dubbed “Vermont’s Sun Mountain,” due to its exclusive southern exposure, the mountain features nine lifts – including a high-speed quad – several terrain parks, two dining facilities plus award-winning ski and snowboard schools and kids programs. In the summer months, Bromley’s “Vermont’s Summer Adventure” offers 23 rides and attractions including America’s most famous triple-track Alpine Slide, the longest 4-line ZipRider in the east, southern Vermont’s longest water-slide ride and Vermont’s first Aerial Adventure Park, featuring 63 tree-borne elements across five wooded acres.